In February of 2008 Gragnani launched Pride+Pixel which specializes in highly customized service for socially positive companies that are just starting out or in need of complete rebranding overhauls. As a unified team, Pride+Pixel only takes on clients they believe in and truly wish to succeed. Some client examples include; teaching children foreign languages, saving animals, providing aide for schools or crop insurance for farmers in the San Joaquin Valley. Pride+Pixel has helped to build sites which expose the rampant problem of child sex slavery in foreign countries and showcased films that promote world citizenship, among other important concerns. Pride+Pixel is a company that supports privately owned businesses as well as non-profit organizations who are contributing positively to the world at large. Choosing to focus on the needs of this niche market, Gragnani has since built up an impressive roster of clients ranging from educational development and public school districts to documentaries, property management and public relations. The intimate setting of creating an online presence for a new brand or existing idea is always a delicate procedure. Gragnani says, “You need to simplify information while still encapsulating everything that a company is capable of offering and organizing that content so that it is easy to navigate through. We are fast, efficient and effective.”